Facebook Causes and WaPo take two

June 3, 2009 at 1:44 pm Leave a comment

Last month, I gave my take on The Washington Post’s revelation that Facebook Causes is ineffective for nonprofit fundraising.

Now, it appears the WaPo acknowledges it used some inaccurate data for the article. A correction appears above the headline:

This article used outdated figures regarding the popularity of Facebook’s Causes application. As of last week, 235,000 nonprofit organizations were using the application, of which three had raised more than $100,000 and 88 had raised $10,000, according to the developer. The story also incorrectly said that 25 million members of the social-networking Web site had joined at least one of the causes. That number represents active users; another 25 million members considered inactive have joined at least one cause.

Better late than never, I guess.


Entry filed under: Non-profit technology. Tags: , , , , , , .

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