Posts tagged ‘Causes’


This just in from Mashable, via the New York Times: MySpace is slashing 30% of its staff, bringing it to a total of 1,000 U.S. employees (Facebook has 850).

Which brings up the already much-asked question: Is MySpace peaking? (Or … has MySpace peaked?)

From a nonprofit and advocacy perspective, I’ve found that MySpace just isn’t as useful as Facebook. During a session at the recent Computers, Freedom and Privacy Conference in DC, many commented that what make those Facebook newsfeeds so pesky and annoying  – the applications and widgets – are precisely what make the platform useful for organizing and advocacy. (The benefits of organizing events, house parties, Causes, etc. seemed to outweigh the main drawback of Facebook: nonprofit group and fan pages cannot “friend” other users, but have to attract users to their pages). (more…)


June 16, 2009 at 9:20 pm Leave a comment

My take on the Facebook Causes/WaPo buzz

For those of you who missed it, the Washington Post published a story this week downplaying the effectiveness of Facebook causes for nonprofit fundraising.

It states that “Only a tiny fraction of the 179,000 nonprofits that have turned to Causes as an inexpensive and green way to seek donations have brought in even $1,000,” and goes on to explain that “even” e-mail campaigns are more likely to raise significant amounts of money (being an e-mail communications manager, I get feisty at the suggested tone in their use of the word “even,” but I digress …).

It’s no surprise that this article created buzz among the nonprofit tech community. First, social media/social change blogger Allison Fine points out that the “news” in the WaPo article isn’t actually “new,” which is true: the effectiveness of Causes was already being discussed among nonprofit techies last year. She also takes the WaPo to task for using faulty data when determining the average number of nonprofits using Causes and the average amount of money they’ve raised.

Next, Mike Ames, of Tech Hermit, blogged about an email conversation he had with the WaPo staff writers who wrote the article – Kim Hart and Megan Greenwell. In short, the response he got included a shot at social media and nonprofit bloggers.

Finally, social media guru Beth Kanter boils down the argument on her blog, pointing out the fact that “Causes is a Friending too, Not a Fundraising Tool.”

Now … what do I think? (more…)

April 24, 2009 at 5:09 pm 3 comments