Posts tagged ‘nonprofit’

Facebook Causes and WaPo take two

Last month, I gave my take on The Washington Post’s revelation that Facebook Causes is ineffective for nonprofit fundraising.

Now, it appears the WaPo acknowledges it used some inaccurate data for the article. A correction appears above the headline:

This article used outdated figures regarding the popularity of Facebook’s Causes application. As of last week, 235,000 nonprofit organizations were using the application, of which three had raised more than $100,000 and 88 had raised $10,000, according to the developer. The story also incorrectly said that 25 million members of the social-networking Web site had joined at least one of the causes. That number represents active users; another 25 million members considered inactive have joined at least one cause.

Better late than never, I guess.


June 3, 2009 at 1:44 pm Leave a comment

My take on the Facebook Causes/WaPo buzz

For those of you who missed it, the Washington Post published a story this week downplaying the effectiveness of Facebook causes for nonprofit fundraising.

It states that “Only a tiny fraction of the 179,000 nonprofits that have turned to Causes as an inexpensive and green way to seek donations have brought in even $1,000,” and goes on to explain that “even” e-mail campaigns are more likely to raise significant amounts of money (being an e-mail communications manager, I get feisty at the suggested tone in their use of the word “even,” but I digress …).

It’s no surprise that this article created buzz among the nonprofit tech community. First, social media/social change blogger Allison Fine points out that the “news” in the WaPo article isn’t actually “new,” which is true: the effectiveness of Causes was already being discussed among nonprofit techies last year. She also takes the WaPo to task for using faulty data when determining the average number of nonprofits using Causes and the average amount of money they’ve raised.

Next, Mike Ames, of Tech Hermit, blogged about an email conversation he had with the WaPo staff writers who wrote the article – Kim Hart and Megan Greenwell. In short, the response he got included a shot at social media and nonprofit bloggers.

Finally, social media guru Beth Kanter boils down the argument on her blog, pointing out the fact that “Causes is a Friending too, Not a Fundraising Tool.”

Now … what do I think? (more…)

April 24, 2009 at 5:09 pm 3 comments