Posts tagged ‘nonprofits’

Nonprofit social networks: Is quantity trumping quality?

I recently completed an exhaustive clearing out of Facebook “friends,” and I have to admit, it was pretty refreshing. Refreshing like cleaning out an old pile of mail that includes expired coupons, already-paid bills and never-to-be-opened direct mail letters (don’t mention that to the rest of the development department at my non-profit). Refreshing like getting rid of piles of never-to-be-worn clothes. Refreshing like … getting rid of old clutter.

I have nothing against many of the people I defriended. Many were pretty nice individuals when they became my Facebook friends, and likely still are. But I realized over the past week that even though my friend total was pretty healthy, the value of my network wasn’t that great. As fun as it is to peek in on old dorm acquaintances and random classmates from high school, I realized I didn’t really want them in my network. I wanted my network to include people I actually corresponded with, people I wanted to follow because I was truly interested in their updates, people who added value to my network. (more…)

July 1, 2009 at 5:33 pm Leave a comment

My(dwindling)Space

This just in from Mashable, via the New York Times: MySpace is slashing 30% of its staff, bringing it to a total of 1,000 U.S. employees (Facebook has 850).

Which brings up the already much-asked question: Is MySpace peaking? (Or … has MySpace peaked?)

From a nonprofit and advocacy perspective, I’ve found that MySpace just isn’t as useful as Facebook. During a session at the recent Computers, Freedom and Privacy Conference in DC, many commented that what make those Facebook newsfeeds so pesky and annoying  – the applications and widgets – are precisely what make the platform useful for organizing and advocacy. (The benefits of organizing events, house parties, Causes, etc. seemed to outweigh the main drawback of Facebook: nonprofit group and fan pages cannot “friend” other users, but have to attract users to their pages). (more…)

June 16, 2009 at 9:20 pm Leave a comment


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